01Overview
This Privacy Policy explains how Earth Wide Service Limited (“Covet”, “we”, “us”) collects, uses, shares and protects personal data when you use mycovet.app, the Covet web app and any related features (together, the “Service”).
It applies to three groups of people:
- Members — people who create a Covet account to build wishlists, follow friends and reserve gifts.
- Guests — people who reserve a gift on someone’s list without signing in.
- Visitors — anyone who browses mycovet.app, a public profile or a shared list.
The short version: we collect what we need to run your wishlists, we do not sell your data, we do not show ads, and we do not use analytics or advertising cookies.
02Who we are
Covet is operated by Earth Wide Service Limited, a company incorporated in Hong Kong. Earth Wide Service Limited is the controller of the personal data described in this policy (and the “data user” under the Hong Kong Personal Data (Privacy) Ordinance).
- Legal entity
- Earth Wide Service Limited
- Incorporated in
- Hong Kong
- Company Reg. No.
- 79877575
- Registered office
- Room 511, 5/F, Ming Sang Industrial Building, 19-21 Hing Yip Street, Kwun Tong, Hong Kong
- Privacy contact
- [email protected]
03Data we collect
Account data
When you create an account and use it, we store:
- your email address, username, display name, short bio and the avatar color you pick;
- your birthday, if you choose to add it (it is optional and you can remove it at any time);
- your password, stored only as a bcrypt hash — we never store or see your password in plain text;
- your plan, billing history and your notification preferences.
Session data
When you sign in we create a server-side session. We store a hashed version of the session token together with the browser’s user-agent string (so you can recognise your devices), for up to 30 days or until you sign out.
Wishlists and items
- Lists: title, description, emoji, theme, occasion, event date and visibility setting.
- Items: product link, title, image URL, price, store, your notes, priority and quantity.
- Co-owners you invite to help manage a list.
Reservations
When someone reserves an item, we record which item was reserved and by whom. Signed-in members reserve as themselves. Guests give us a name and email address; we email them a link they can use to release the reservation later. We store the guest’s email and a hashed version of that release token — never the token itself.
Social activity
Likes you give to lists and items, the people you follow and the people who follow you, and the notifications generated by that activity.
Payment data
Card payments for Plus and Family are processed by our payment provider. We receive and store only the card brand, last four digits, expiry date, cardholder name, country and postal code, so we can show you which card is on file and issue receipts. We never receive or store full card numbers or the security code (CVC).
Messages you send us
If you contact support or submit a report, we keep the message, your email address and any details you choose to include.
Technical data
We use your IP address transiently to apply rate limits that protect sign-in, sign-up, reservations and link-fetching from abuse. Rate-limit entries are kept for windows of at most one hour and are not linked to your profile. Our hosting provider may keep short-lived server logs for security and reliability.
04Saved links and product images
When you add a product link, Covet’s server visits that public web page to read its title, main image and price from the page’s metadata. That request comes from our servers, not from your browser, so the store sees Covet rather than you. We do not log in to stores, and we do not read anything that isn’t publicly available on that page.
Product images are displayed through Covet’s image proxy. This means stores and image hosts do not see the IP addresses of people viewing your lists.
On Plus and Family plans, Covet periodically re-checks the prices of items you have saved so we can tell you about price drops. These checks also run from our servers and only read the public product page.
05Who can see your lists
Every list has a visibility setting that you control at any time:
- Visibility
- Private
- Who can see it
- Only you and the co-owners you invite.
- Search engines
- Not indexed
- Visibility
- Unlisted
- Who can see it
- Anyone who has the link. It is not shown on your profile.
- Search engines
- Not indexed
- Visibility
- Public
- Who can see it
- Anyone. Shown on your public profile (mycovet.app/@username).
- Search engines
- May be indexed
Your public profile shows your display name, username, bio, avatar color and your public lists. Remember that anyone you share an unlisted link with can forward it to others.
Surprise mode keeps gifts a secret
Surprise mode is on by default. While it is on, you (the list owner) cannot see who reserved which item, and you don’t get reservation notifications. Friends viewing the list only see that an item is taken, not who took it. If you turn surprise mode off, you will see reservations and the names of the people who made them.
06How we use your data
We use personal data to:
- create and secure your account, keep you signed in and let you recover access;
- store, display and share your wishlists according to the visibility you choose;
- fetch product details for the links you save and, on paid plans, track price changes;
- handle reservations, including emailing guests their release link;
- send notifications about likes, new followers, reservations (only when surprise mode is off), co-owners joining your lists and price drops, according to your notification preference;
- process subscription payments, send receipts and keep billing records;
- answer support requests and reports;
- detect, investigate and prevent fraud, spam, abuse and violations of our Terms and Acceptable Use Policy;
- comply with legal obligations.
We do not sell your personal data, share it for cross-context behavioural advertising, or use it to build advertising profiles. We do not show ads.
07Legal bases (EEA & UK)
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases under the GDPR and UK GDPR:
- Purpose
- Running your account, lists, reservations and social features
- Legal basis
- Performance of a contract (our Terms)
- Purpose
- Processing subscription payments and receipts
- Legal basis
- Performance of a contract; legal obligation (tax and accounting records)
- Purpose
- Fetching product pages and price tracking
- Legal basis
- Performance of a contract
- Purpose
- Security, rate limiting and abuse prevention
- Legal basis
- Legitimate interests in keeping Covet safe and available
- Purpose
- Guest reservation emails
- Legal basis
- Legitimate interests in letting guests manage the reservation they made
- Purpose
- Optional birthday on your profile
- Legal basis
- Consent, which you can withdraw by removing it
- Purpose
- Responding to legal requests
- Legal basis
- Legal obligation
09International transfers
Covet is operated from Hong Kong, and our hosting and email providers are located in the United States. Your data will therefore be transferred to and processed in Hong Kong and the United States, which may have different data-protection laws from your country.
Where the law requires it, we protect these transfers with appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or equivalent contractual terms. You can request more information about these safeguards at [email protected].
10How long we keep data
- Data
- Account, lists, items, likes and follows
- Retention
- Until you delete them or your account
- Data
- Sessions
- Retention
- 30 days, or until you sign out
- Data
- Guest reservation (email and hashed token)
- Retention
- Until the reservation is released, the item or list is deleted, or the guest asks us to remove it
- Data
- Rate-limit entries (IP addresses)
- Retention
- Windows of at most 1 hour
- Data
- Billing records and receipts
- Retention
- As long as required by tax and accounting law, even after account deletion
- Data
- Backups
- Retention
- Deleted data is purged from backups within 30 days
11Your controls
- Edit your profile, lists and items at any time.
- Change visibility of any list between private, unlisted and public.
- Export your data as a JSON file from Settings.
- Delete your account yourself in Settings (your password is required). This immediately deletes your profile, lists, items, reservations, likes and follows. Copies in backups are purged within 30 days.
- Notifications: choose which emails you get in Settings. Transactional emails such as receipts and security messages are always sent.
12Your rights (EEA & UK)
Under the GDPR and UK GDPR you have the right to:
- access the personal data we hold about you and receive a copy;
- have inaccurate data corrected;
- have your data erased;
- restrict or object to processing, including processing based on legitimate interests;
- data portability (our JSON export covers this);
- withdraw consent at any time where we rely on consent;
- lodge a complaint with your local data-protection authority, such as your EU supervisory authority or the UK Information Commissioner’s Office.
Most of these you can do yourself in Settings. For anything else, email [email protected]. We respond within one month and may need to verify your identity first.
13Your rights (California)
If you are a California resident, the California Consumer Privacy Act (as amended by the CPRA) gives you the right to:
- know what categories and specific pieces of personal information we collect, use and disclose;
- delete personal information we hold about you;
- correct inaccurate personal information;
- opt out of the sale or sharing of personal information — we do not sell or share personal information as those terms are defined in the CCPA;
- limit the use of sensitive personal information — we only use it to provide the Service;
- not be discriminated against for exercising these rights.
Categories we collect: identifiers (email, username), customer records (name, billing details), commercial information (plan and billing history), internet activity on Covet (lists, likes, follows), and the content you create. Sources, purposes and recipients are described above. To make a request, email [email protected]; you may use an authorised agent.
14Hong Kong (PDPO)
We handle personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and its Data Protection Principles. You may request access to, and correction of, your personal data by writing to [email protected]. We may charge a fee for data access requests only where the Ordinance permits it.
15Security
We protect your data with measures appropriate to the risk, including:
- encryption in transit (HTTPS) for all traffic;
- bcrypt-hashed passwords, and hashed session and release tokens;
- httpOnly, Secure session cookies;
- rate limiting on sensitive actions;
- an image proxy so viewers’ IP addresses aren’t exposed to third-party stores.
No system is perfectly secure. If we become aware of a breach affecting your personal data, we will notify you and the relevant authorities as required by law.
16Age requirement
Covet is for people aged 16 and over. We do not knowingly collect personal data from anyone under 16. If you believe a child under 16 has created an account, please contact [email protected] and we will delete it.
18Changes to this policy
We may update this policy as Covet evolves. We will change the “Last updated” date above and, for material changes, notify you by email or in the app before they take effect.
Questions?
Questions about your data or a privacy request? Write to us and a real person will reply.