Pricing

Free to want.
Cheap to want more.

Everything you need for gifting is free. Upgrade for unlimited lists, price-drop alerts and lists you build together.

Free

Everything you need for birthdays and holidays.

$0forever

No card needed.

Start free

5 wishlists
Unlimited items
Add from any store by link
Gift reservations & surprise mode
Likes, follows & public profile
4 list themes

Most loved

Plus

For people who want everything — and want it cheaper.

$3/ month

Billed $36 yearly · save 25%

Get Plus

Unlimited wishlists
Everything in Free
Price-drop tracking & alerts
Price history on every item
All 12 list themes

Family

Shared lists for couples, families and friend groups.

$7/ month

Billed $84 yearly · save 22%

Get Family

Everything in Plus
Collaborative lists — up to 6 co-owners
Invite links for co-owners
Priority support

Prices in USD. Cancel anytime.

The fine print, but friendly.

Compare plans	Free	Plus	Family
Wishlists	5	Unlimited	Unlimited
Items per list	Unlimited	Unlimited	Unlimited
Add from any store by link
Browser “Save to Covet” button
Gift reservations & surprise mode
Likes, follows & public profile
List themes	4	12	12
Price-drop tracking & alerts
Price history
Collaborative lists			Up to 6 co-owners
Priority support

Billing FAQ

Money questions.

Still unsure? Drop us a line and a human will answer.

Can I cancel anytime?

Yes. Cancel from your account settings in a couple of clicks — no emails, no calls, no guilt trips.

What happens when I cancel?

You keep your paid features until the end of the period you’ve already paid for. After that your account moves to Free. Your lists and items stay yours.

What currency are prices in?

All prices are in US dollars (USD). Your bank may convert the charge to your local currency.

Can I switch between monthly and yearly?

Yes. Pick the interval at checkout, and you can change plans later from your account. Yearly billing is cheaper per month.

Do my friends need to pay to reserve gifts?