About Covet
Wanting things is human. Getting gifts right should be easy.
Covet exists because of a familiar mess: wish lists scattered across screenshots, notes apps, shop-specific registries and half-remembered conversations — and the group chat trying to work out who was buying what.
Our mission
We’re building one calm, beautiful place for everything you want — from any store on the internet — and the simplest way for the people who love you to choose something you’ll actually be happy to unwrap.
That means saving should take a paste, not a form. Lists should be lovely enough that you want to share them. And the giving side should just work: friends can reserve without signing up, nobody doubles up, and you can stay blissfully unaware until the big day.
“The best gift is the one they hinted at — and you remembered.”
What we believe
Every store, not our store
We don’t sell the things on your list, and we don’t push you toward particular shops. Save from wherever you like — big marketplaces or a maker down the street.
Surprises are sacred
Gifting works best when the giver feels clever and the receiver feels seen. Reservations and surprise mode exist to protect both.
Private by default, public by choice
Your lists are yours. You decide, list by list, whether something is private, shared by link, or out in the world.
Delight is a feature
Wanting things should feel fun, not like filling in a spreadsheet. We sweat the small details so it feels good to use.
The company behind Covet
- Legal name
- Earth Wide Service Limited
- Company Registry (CR) No.
- 79877575
- Registered address
- Room 511, 5/F, Ming Sang Industrial Building, 19-21 Hing Yip Street, Kwun Tong, Hong Kong
- Incorporated in
- Hong Kong
Say hello
Questions, ideas, partnership or press — we read everything.